Who Are We?

As a group of passionate technology developers, successful entrepreneurs, and industry experts, SiftMed is scaling quickly. We build AI processing software that organizes, categorizes, and analyzes medical files - helping teams find facts in medical data that can change lives.

We’re now investing in demand generation as the engine that powers our growth motion. This is a rare opportunity to be our first dedicated demand gen hire and shape how we drive pipeline, run paid acquisition, and turn our website into a serious conversion surface.

What Do We Offer?

We work hard, but we don’t take ourselves too seriously. You’ll have a seat at the table, real ownership, and the ability to make a visible impact across the business. We care deeply about building an inclusive, diverse, and equitable workplace.

Who Are You?

You’re the kind of person who sees a marketing channel and thinks: “How do I make this work harder?” You combine analytical rigor with hands-on execution. You can read a paid-campaign dashboard, spot what’s working, and rewrite the headline that lifts conversion the next day.

You’re scrappy and self-directed. You can launch a LinkedIn campaign, redesign a landing page, and build a report on the same day. You don’t wait for a perfect brief - you build, test, learn, and iterate.

You bring deep curiosity about B2B buyers, marketing analytics, and AI tools. You’re excited to own the channels that drive pipeline at a fast-growing healthtech startup - and to grow alongside the function as we scale.

What You Will Be Doing

Own Paid Acquisition (LinkedIn First)

• Plan, launch, and optimize paid campaigns - starting with LinkedIn Ads against our ICP.
• Build and test ad creative, audiences, and landing-page combinations to drive qualified pipeline.
• Manage budget, bid strategy, and channel mix to hit pipeline efficiency targets.
• Expand into Search and other paid channels as the LinkedIn program matures.

Build the Website as a Conversion Surface

• Treat the website as our central conversion surface - own messaging, landing-page design, and conversion optimization.
• Partner with content and design to publish new pages, refresh existing ones, and improve UX/conversion flow.
• Run A/B tests and iterate to lift visitor → demo conversion.
• Own basic SEO hygiene - on-page optimization, metadata, and page performance.

Run Reporting + Marketing Analytics

• Build and maintain the dashboards that show channel performance, funnel conversion, and pipeline contribution.
• Partner with Revenue Operations to keep attribution, tracking, and lead routing clean.
• Translate data into clear, opinionated recommendations - what’s working, what to kill, where to double down.
• Contribute to the weekly analysis and monthly strategic plan reviews.

Partner Across the GTM Motion

• Collaborate with Sales, BDRs, Customer Success, and Partnerships to ensure marketing campaigns drive the right downstream behaviors.
• Support events, association partnerships, and content initiatives with paid amplification and landing-page work.
• Bring a marketing perspective to broader GTM decisions - what to fund, what to pause, what to test.

AI Fluency + Application

At SiftMed, AI is at the core of what we build. We need someone who doesn’t just understand AI as a buzzword - you live it.

• You use AI tools in your daily workflow - ad copy, creative variations, audience hypotheses, campaign analysis, and reporting acceleration.
• You’re excited to experiment with new AI-enabled marketing tools (creative generation, predictive audiences, AI-assisted SEO and landing pages) and bring back what works.
• You stay current on AI trends in marketing and can separate hype from practical application.
• You’ll help shape how SiftMed’s marketing function leverages AI to scale.

Here Are Our Prerequisites

• 3 - 5 years of B2B SaaS demand generation, growth marketing, or digital marketing experience.
• Hands-on LinkedIn Ads experience - you’ve built, launched, and optimized campaigns against B2B personas, and can speak to measurable results.
• Strong website / landing-page chops - you’ve owned page messaging, design briefs, and conversion optimization for a B2B SaaS product.
• Analytical mindset - confident with GA4, dashboards, and turning data into clear decisions.
• Builder mentality - you’ve helped scale a marketing motion, not just executed within one. You bring ideas, not just execution.
• Excellent communication skills - you can write tight copy, brief external vendors, and align cross-functionally with Sales and leadership.
• Demonstrated proficiency with AI tools in marketing workflows - for creative, copy, analysis, or productivity.

It Would Be Great If You Have Experience In

• Working in healthtech, legaltech, insurance, or other regulated industries.
• Google Ads, paid social beyond LinkedIn, programmatic, or retargeting platforms.
• Marketing automation platforms (Pardot) and lifecycle/nurture flow design.
• CMS platforms (Wix, Webflow, WordPress) and basic HTML/CSS comfort.
• SEO fundamentals - keyword research, on-page optimization, technical hygiene.
• Salesforce (or similar CRM) for lead routing, MQL→SQL conversion tracking, and reporting.
• Early-stage or high-growth startup environments where you’ve worn multiple hats.

What Success Looks Like (First 90 Days)

• LinkedIn paid program is live with multiple campaigns running against key ICP.
• A baseline of channel performance, funnel conversion, and pipeline contribution is reported weekly.
• You’ve identified at least three website conversion improvements - and have one A/B test running.
• A prioritized roadmap exists for expanding paid (Search, retargeting), website improvements, and reporting upgrades.
• You’re collaborating closely with BDRs, Sales, and Partnerships to align messaging, offers, and follow-up.
• You’re actively using AI in your workflow and have piloted at least one AI-enabled